Marketing Strategy

When you want to have the right marketing strategy, the first step is to understand your market and customers.

Your next step is to figure out where your customers get their information and how to reach them in a cost-effective way. This sounds easy and straight forward, but executing it with limited time, money and people can make it overwhelming and the results underwhelming. That’s where MAACS’ almost 30 years of primary and secondary market research can help.

Primary Market

Research

When you need to understand what your customers are thinking and feeling, we help get straight to the point/we help you find out. We create the questionnaire with the right questions and conduct the qualitative and quantitative market research that will give you the right information to create a marketing message your customers relate to. Our team can also help you to build an advisory board – in order to find just the right people and we can moderate the event so that you can focus on absorbing the information.

Brand Plans

Many companies have teams that feel strapped for time. When you need to create a new launch plan or relaunch a product, we get it done for you. From conducting a competitive overview, to creating tag lines and target product profiles, we work with you to educate and empower your team to work together and perform their jobs at their best, and set your well on the course for success. We help create a more confident team because we analyze every step of the process to ensure that only activities that meet customer needs are done. By removing activities that add work for your team, but not value, they have more time to focus and feel more engaged.

Our team provides the information you need to make the best business decisions

BIOPHARMA

Developing and executing qualitative and quantitative market research
Creating brand plans and supporting its execution
Marketing messaging
Product launch/relaunch strategies
Marketing communication plan

STARTUPS

Nailing down customer persona and needs
Business Planning
Networking for fundraising
Pitch deck and business plan development
Presentation skills training